Succeed at Social Media in 3 Simple Steps

  • Sign up for everything: This is the first and easiest step for any business looking to boost their online presence.  Sign up for everything:  Facebook, Twitter, Yelp, Google Places, LinkedIn, Foursquare, etc.  The more you get your name out there, there more likely customers are to find your listing and contact information.  Signing up is quick, easy and the benefits are endless.
  • Gather Followers: Once you've created every social profile you possibly can, start connecting.  Connect with you customers, connect with with your friends, connect with others in your industry.  This will allow to embrace the viral powers of the Internet.  For example, if one person 'likes' you on Facebook, all of their followers will see the message and have an opportunity to 'like' you as well.
  • Participate: The only way to succeed at Social Marketing is to be social.  It sounds obvious, but there are many companies that get hung up at this point.  If you're on Twitter, you need to tweet.  If you put your business on Foursquare, make sure you offer specials to your Mayors.  On LinkedIn, participate in industry discussions and answer others' questions.  There are alot of companies doingthe same thing, make yours stand out.

That's it; it's that simple.  As long as you are passionate about your product or service you will be successful in your Social Media campaigns.  To sum up: be friendly, be informative and, most importantly, be social.

If you have questions or your own secrets to success please comment below.

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Christian Wenzel

Search Engine Marketing is a passion. I'm always staying one step ahead in the ever-evolving Search Engine Marketing industry. Whether reading industry blogs, testing advanced pay-per-click strategies or brainstorming with colleagues, I'm constantly searching for the next tool, platform or idea that strives to change they way people search, shop and connect online.

Google Announces "Google Places"

By now it is apparent that 2010 is going to be remembered as the year that Local Search took over the Internet. More than ever, customers are using their mobile phones to locate nearby businesses, share their location with their friends, and post reviews of their favorite local businesses. Last week Google announced 5 great new features that will allow small businesses to increase their local reach on both Google.com and the mobile web. The offering is being called "Google Places" and the services are listed on the Official Google Blog as follows:

  • Service areas: If you travel to serve customers, you can now show which geographic areas you serve. And if you run a business without a storefront or office location, you can now make your address private.
  • A new, simple way to advertise: For just $25 per month, businesses in select cities can make their listings stand out on Google.com and Google Maps with Tags. As of today, we’re rolling out Tags to three new cities — Austin, Atlanta and Washington, D.C. — in addition to ongoing availability in Houston and San Jose, CA. In the coming weeks we'll also be introducing Tags in Chicago, San Diego, Seattle, Boulder and San Francisco.
  • Business photo shoots: In addition to uploading their own photos, businesses in select cities can now request a free photo shoot of the interior of their business which we'll use to supplement existing photos of businesses on Place Pages. We've been experimenting with this over the past few months, and now have created a site for businesses to learn more and express their interest in participating.
  • Customized QR codes: From the dashboard page of Google Places, businesses in the U.S. can download a QR code that’s unique to their business, directly from their dashboard page. QR codes can be placed on business cards or other marketing materials, and customers can scan them with certain smartphones to be taken directly to the mobile version of the Place Page for that business.
  • Favorite Places: We're doing a second round of our Favorite Places program, and are mailing window decals to 50,000 businesses around the U.S. These decals include a QR code that can be scanned with a smartphone to directly view the mobile Place Page for the business to learn more about their great offerings.

This is the perfect time to get your business online so don't hesitate to take advantage of these latest offerings from Google.  If you're interested in getting set up on "Google Places" and you aren't sure how to begin, I'd be happy to help you get the ball rolling.  Just leave a comment below or fill out the form on the contact us page.

Don't get left behind!  Embrace the latest technology and your customers will find you however they chose to search.

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Christian Wenzel

Search Engine Marketing is a passion. I'm always staying one step ahead in the ever-evolving Search Engine Marketing industry. Whether reading industry blogs, testing advanced pay-per-click strategies or brainstorming with colleagues, I'm constantly searching for the next tool, platform or idea that strives to change they way people search, shop and connect online.

Welcome to the WenzelPPC Website!

I'm extremely proud to announce that WenzelPPC is officially off the ground. After many months of planning and hard work I've finally created something that I hope will become a source of pride and quality work in my life. In the coming months I'll be adding more content to the site, blogging when I find the time and hopefully helping a handful of small businesses harness the amazing marketing power of the Internet. If you're reading this and know someone who think would enjoy working with me, I would very much appreciate if you could pass on my website information.

Please stay tuned for updates, follow me on Facebook and Twitter and don't hesitate to drop a note or ask a question in the comments.

Christian

Comment

Christian Wenzel

Search Engine Marketing is a passion. I'm always staying one step ahead in the ever-evolving Search Engine Marketing industry. Whether reading industry blogs, testing advanced pay-per-click strategies or brainstorming with colleagues, I'm constantly searching for the next tool, platform or idea that strives to change they way people search, shop and connect online.