Recently, one of my colleagues asked me for list a differences/similarities between SEO and PPC. I decided to take that question to the next level and describe how SEO and PPC can compliment one another - this article is the result.Read More
One of the keys to being successful at Internet Marketing is utilizing the ability to track metrics, analyze the data and make intelligent decisions based on what you see. You can save yourself a lot of time by having the essential data at your fingertips and the tools to make quick updates and changes on the fly. The iPhone App store provides many solutions to Internet Marketers looking to make their daily lives more efficient. Today I’ve decided to list 5 of my favorite apps that I’ve used to improve not only my clients' SEM efforts, but also my own. 1. Analytics App:
Analytics App lets you access your Google Analytics data from anywhere making it extremely easy and efficient to monitor the traffic your website is getting at any given moment. Features include:
- Support for Multiple Logins and Multiple Accounts
- “Today” and “Yesterday” Reports (something I wish Google offered)
- 55 Different Reports
The price tag is a bit high at $6.99 but definitely an app you’ll be using every day.
Ego gives you one central location to check web statistics that matter to you. With support for Ember, Feedburner, Google Analytics, Mint, Squarespace, Tumbler Twitter and Vimeo, you can quickly view the number of visits to your website (including daily, hourly, and monthly numbers), feed subscription totals and changes, how many people are following you on Twitter and more. This app is a great value at $1.99.
Seesmic is a Free App that lets you update and view multiple social networks in an efficient and powerful interface. You can manage multiple Twitter accounts, your Facebook page, a Ping.fm account (support for Wordpress, Tumblr, LinkedIn, Blogger and more) and organize it all in a customizable dashboard. This is a great tool for updating your followers, customers and business associates on your latest project or log post.
4. SEO Pro:
SEO Pro is an essential tool which allows you to monitor you SEO progress effortlessly. The app monitors Google Page Rank, Alexa Rank, Yahoo Inlinks, Yahoo Indexed, and daily changes to rankings. The app also lets you quickly view meta tags. You can keep track of unlimited URLs. The free version of this app only supports tracking of 1 domain and includes ads, the $1.99 version supports unlimited domains and there are no ads.
This one could use some work, but it’s a Free App so I tend to forgive its shortcomings. The Wordpress app allows you to easily manage your WordPress blog from your iPhone. You can moderate comments and create or edit posts and pages. I’ve personally used this app to fix a few typos from the road and even published an entire blog post over the 3G network. All in all a great tool to have in your mobile toolbox.
By now it is apparent that 2010 is going to be remembered as the year that Local Search took over the Internet. More than ever, customers are using their mobile phones to locate nearby businesses, share their location with their friends, and post reviews of their favorite local businesses. Last week Google announced 5 great new features that will allow small businesses to increase their local reach on both Google.com and the mobile web. The offering is being called "Google Places" and the services are listed on the Official Google Blog as follows:
- Service areas: If you travel to serve customers, you can now show which geographic areas you serve. And if you run a business without a storefront or office location, you can now make your address private.
- A new, simple way to advertise: For just $25 per month, businesses in select cities can make their listings stand out on Google.com and Google Maps with Tags. As of today, we’re rolling out Tags to three new cities — Austin, Atlanta and Washington, D.C. — in addition to ongoing availability in Houston and San Jose, CA. In the coming weeks we'll also be introducing Tags in Chicago, San Diego, Seattle, Boulder and San Francisco.
- Business photo shoots: In addition to uploading their own photos, businesses in select cities can now request a free photo shoot of the interior of their business which we'll use to supplement existing photos of businesses on Place Pages. We've been experimenting with this over the past few months, and now have created a site for businesses to learn more and express their interest in participating.
- Customized QR codes: From the dashboard page of Google Places, businesses in the U.S. can download a QR code that’s unique to their business, directly from their dashboard page. QR codes can be placed on business cards or other marketing materials, and customers can scan them with certain smartphones to be taken directly to the mobile version of the Place Page for that business.
- Favorite Places: We're doing a second round of our Favorite Places program, and are mailing window decals to 50,000 businesses around the U.S. These decals include a QR code that can be scanned with a smartphone to directly view the mobile Place Page for the business to learn more about their great offerings.
This is the perfect time to get your business online so don't hesitate to take advantage of these latest offerings from Google. If you're interested in getting set up on "Google Places" and you aren't sure how to begin, I'd be happy to help you get the ball rolling. Just leave a comment below or fill out the form on the contact us page.
Don't get left behind! Embrace the latest technology and your customers will find you however they chose to search.