Search Engine Optimization

What is Search Engine Optimization (SEO)?

SEO is the study of how search engines work and what people search for. Optimizing a website primarily involves editing its content to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. SEO is not spam. SEO can not guarantee that you will rank first for a given keyword on a search engine. A good way to think about SEO is that it makes your website, “search engine friendly”.