Analytics & Conversion Tracking

Data is useless without accurate tracking and clear interpretation. In an era of declining third-party cookies, your own first-party data is your most valuable marketing asset, but only if you can trust it.

I help you move from guessing to knowing. My service focuses on two key areas:

Accurate Setup & Audits

I audit and configure your Google Analytics (GA4) setup to ensure the first-party data you collect from your website is reliable. By implementing crucial conversion tracking, we can accurately measure what drives sales and leads, giving you a powerful, privately-owned asset to guide your marketing strategy.

Actionable Insights

I go beyond standard reports to analyze your data and provide clear, actionable insights. I'll show you how users really find and interact with your site, so you can make smarter decisions about your marketing budget and website improvements.

With a proper analytics foundation, you can confidently invest in the right channels, improve your website's performance, and get a better return on your entire marketing spend.