Hands-On PPC Account Management

While automation has its place, I believe an algorithm is no substitute for an experienced, strategic-minded professional. My hands-on approach to PPC management is what sets my service apart. I don't just "set it and forget it"; I actively manage every aspect of your account to ensure your budget is working as hard as possible to achieve your business goals.

What My Management Service Includes

My goal is to act as your dedicated PPC expert, handling the strategy and day-to-day details so you can focus on running your business. My comprehensive management service includes:

Custom PPC Strategy

We begin with a deep dive into your business, target audience, and goals. Based on this, I develop a custom strategy covering platform selection (Google Ads, Microsoft Ads), budget allocation, and a clear path to achieving your objectives.

Campaign Buildout & Ad Creation

I build campaigns with a tight, logical structure designed for optimal Quality Score and performance. This includes detailed keyword research and writing compelling, relevant ad copy that converts searchers into customers.

Daily Monitoring & Bid Management

I actively monitor your accounts and manage bids daily. This ensures we are aggressively pursuing the most profitable keywords and traffic sources while controlling costs and maximizing your Return On Ad Spend (ROAS).

Continuous A/B Testing & Optimization

A successful campaign is never static. I regularly test new ad copy, landing pages, keyword strategies, and audience targeting to consistently improve your click-through rates and conversion rates over time.

Full Funnel Advertising (Search, Display, and Video)

I can manage campaigns across the full spectrum of ad platforms, targeting users at every stage of their journey. This includes Search ads for high-intent customers, as well as Display, YouTube, and Performance Max campaigns to build awareness and retarget interested users.

Transparent Monthly Reporting

You will always know exactly how your campaigns are performing. I provide a clear, easy-to-understand report each month detailing performance, work completed, and—most importantly—the results that matter to your bottom line.